Peroni – La Dolce Vita

Here’s an homage to Federico Fellini’s La Dolce Vita in the form of a beer commercial. At least, I think it’s a beer commercial. The beer doesn’t even appear in any form until the end of the spot. Maybe it’s because it’s in Italian. Maybe I’m not educated enought to “get” Fellini. Maybe mindless advertising from American megabrewers has melted my brain.

http://www.youtube.com/watch?v=rYnuzTd16OY

This entry was posted in Beer, Marketing by Al. Bookmark the permalink.

About Al

Forty-something, married, with two kids. I generally prefer the English styles - ESB, IPA - but am willing to try just about anything. You can reach me at al@hop-talk.com.

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