I was recently asked, “How do you choose a new beer to try?”
Honestly, I’d never really thought about it. I don’t have some big list of beers I haven’t tried that I want to pick up (although ratebeer.com and Beer Advocate would be a good start to such a list). I don’t read brewer trade magazines nor do I get press releases about newly released beers. To date, no craft brewer has sent me a beer to sample.
But while I have my favorites, I often have something new and different in the house that I’ve never tried before. That’s part of the fun of being a beer fan: The almost limitless variety.
My favorite retailer has a nice large selection, so I have no worries about running out of choices for some time. How do I make my selection? Here are the top criteria I use when taking a new beer off the shelf:
1. Skip the megabrewers
No elitism here. I’ve simply already had them all. As they pride themselves on their consistency, there seems little point to looking at any of their offerings, no matter how long it’s been since I’ve had one. And as for those pseudo-boutique beers they put out every once in a while, I’ve tried most of those too, and their track record isn’t so great. I’m willing to be surprised, of course, but I am literally putting my money where my mouth is, so the pickings would have to be very slim before I went there.
2. A new beer from an old friend
There are a few brewers whose offerings I have found to be consistently outstanding. Brooklyn Brewery, Saranac, and Sierra Nevada are just a few. If they have a new style out, or perhaps something they’ve had for a while that I haven’t yet tried, that’s certainly a point in its favor. If I’ve liked their other selections, there’s a good chance I’ll like a new one.
3. A favorite style from a new friend
I have some favorite styles: ESBs and Pale Ales, IPAs, Porters, Pilsners, Scotch ale. While I’m willing to drink just about any style, a new beer in a favorite style will definitely get my attention. Lately I’ve been on a kick of having multiple beers of the same style back-to-back in order to compare them.
4. An interesting name
Here’s where the marketing guys earn their keep. If neither of the previous two points have made anything jump out at me, an interesting name might. It’s how I ended up with a six-pack of Old Leghumper, for instance.
5. Attractive packaging
More marketing, of course. I know it makes me seem superficial, but I’m trying to find new beer to try. A pretty package won’t make me buy it again if it’s swill. Of course, this can backfire too, as Ron skipped the entire line from Flying Dog for a long time because he didn’t like the labeling.
6. Recommendations
I suppose this has more weight than any of the other points. A recommendation from a friend who is a beer fan (and there’s only a few whose beer-opinions I value) or from one of the many beer bloggers I read daily will almost certainly cause a new beer to end up in my refrigerator.
What did I miss? How do you find new beers to try?
Addendum: Here’s a tip on which beers not to choose. No matter how interesting it looks, if the bottles are dusty, skip it. I’ve stopped going to my local retailer, because in spite of a decent selection he doesn’t move the product fast enough and doesn’t take old product off the shelf. There’s nothing worse than a beer that is too old too drink. If they have ‘em, be sure to check the dates on the bottle.
Comments
I agree with all of your points above, and have one to add–geography. I found myself continually drinking the same beers from a handful of craft brewers–mostly from each of the coasts. I’ve now been making a conscious effort to try beers within a half-day’s drive. Of course, I’ve had a handful of these, but this constraint has forced me to try local brewers that I might have once skipped over in favor of a known entity. And for the most part, I’ve been very pleased!
Good point. Of course, I am on the east coast, so it kinda makes sense for me to have a lot of beers from there. Actually, except for Sierra Nevada, and the occasional Rogue, I don’t have too many beers from the west coast.
Agree with Ron on the Flying Dog. My girlfriend bought a six-pack of theirs and I’m like “But there’s a roach on the label,” and she’s like “No, it’s a dog” and I’m like “No it’s not, it’s a roach and I don’t want no steenking roach on my beer.”
It was okay, though. Maybe I’m just a yuppie and like da neat and fancy labels.
My advice to anyone interested in beer is just to try as many different brews as you can find. Seek out quality and not quantity.
Oh yeah, and don’t drive afterward.
To clarify on why I skipped Flying Dog for so long… it was because the labels looked so “high end” I assumed there was a mega-brewery hiding behind the cool label and that the beer would taste the same but with some food coloring. Not only was I wrong, I really like their IPA. (though, ’tis true, roaches, tires and snakes do not conjure up a pretty image)
I know that I am late to post, time moves a little slower here in Mississippi, but I would like to reccomend a beer from the other coast. Pecan ale, a great beer that I probably would not have ever tried had It not been a local brew. So far, It has not been truely bottled for individual servings, except for the 1/2 gallon “growler”.
Well, I don’t have any travel plans for Mississippi, but do let us know if they ever start bottling it.
Sounds great, especially if it is a nut brown ale.
I usually find myself trying new beers of a specific style in groups. I think it’s because I like comparing and “ranking” the similar styles while fresh in memory and notes (before I lose them).
Also, I’ll go for picking up a “seasonal” micro that maybe I wouldn’t immediately go for otherwise. I’ll convince myself into trying something because it’s only here for a while and, what the heck, it’s perfect for the season ie. pumpkin ales for getting in the Halloween/Fall spirit I guess. It’s kinda got that get-it-before-it’s-gone/limited-edition type appeal.
I’ve been doing a bit of that myself lately.
IF the beer isn’t as good as it should be, or if you don’t like it, quality retailers will let you trade the crap for something better.
I haven’t tried that, but now I will.
Of course, the real solution is to brew more of my own. Then I know exactly how fresh it is.
I just moved to NY from the Pacific Northwest within the last year, and it’s been a challenge to find new beer. Back where I used to live, at least a quarter (often a third) of the beer section of the supermarkets would be craft/micro brew, and something I hadn’t tried before would occasionally be on sale for as little as six bucks a sixer. At a dollar a bottle for a decent beer, you’ve got my attention! Also, even if you drive out to the rednecky little towns, there’s at least one microbrew on tap, no matter how small the town or the saloon is. Maybe I wouldn’t find a Bridgeport or a Deschutes ale, but I’d have an opportunity to try another beer at its best-from a tap.
Of course, things are mighty different over here. NY supermarkets don’t often want to program their bottle-deposit machines for more than about 20-30 brands of beer, so that limits what they carry. And NJ doesn’t even sell beer in the freaking grocery stores! Its worse than Utah, at least a person could buy 3.2 beer in a supermarket there (if they decided to carry beer, some didn’t), so you have to shop in liquor stores. Now, there are a few good ones in NJ that stock beer (Spirits Unlimited is one of my faves) but most focus only on wine and spirits, little or no craft beer, or even any beer, for that matter. Also, it’s tough to find craft brews at local watering holes, Guiness is considered “good enough” for those looking for non Bud-Miller-Coors (and their lite versions) beer. Beer stores in NY are hit and miss with quality, dust on the bottles is always a bad sign. My favorite store is pretty much a mess, and I can often tell which cases have not been put away yet, so those are generally the fresh ones.
So, I’ve had to add a couple more tricks. One is to hunt down beer festivals, that gives me a shot at trying tastes of things that I otherwise cannot find on tap. The other is to find tour books (the ones by Lew Bryson are tops!) and structure weekend tours to find beer, beer people, and new places.
Happy hunting!
DR made a good point - beer festivals are great opportunities to try a wide range of beer you probably wouldn’t buy a 6er of. This way you can try anything that sounds even remotely interesting, and if you don’t like it just pour it out and get in line for another. Make sure you bring a little notebook to write down your favorites, as they all start to blend together after a while…
Another trick of mine is to go to the local “beers of the world” store where you can buy by the bottle. It’s a little more expensive (and watch out for older stock!) but you can mix and match a 6 pack and try a bunch of new things without worrying about filling up your fridge with beer you don’t like. This works especially well if you want to do a flight of beer in the same style from different brewers.
Finally, travel! When you saddle up to the bar in a strange town, skip the familiar droughts and try something local. Ask the bartender for descriptions and recommendations
All good suggestions, Simon.
In fact, my new favorite retailer encourages people to mix six-packs.
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