Oh, that’s right. I don’t.

Apparently, we’re not the only ones with disdain for that particular Dutch import. Jay over at Brookston Beer Bulletin has a summary of Heineken’s new ad campaign, starting with a faux news article about a man who drinks Heineken but, due to amnesia, can’t remember why.

Jay also hits it right on the head when he talks about the power of marketing. Sometimes I wonder if Heineken is playing some cruel joke on us clueless Americans. Outside of the U.S., Heineken makes a beer that is in brown bottles and, from a fairly reliable source, is actually quite good. Good luck finding it here, though.

No, I will not be fooled by their clever marketing. Sure, I’ll laugh at their more clever commercials, all while drinking a nice American craft brew.