Oh, that’s right. I don’t.
Apparently, we’re not the only ones with disdain for that particular Dutch import. Jay over at Brookston Beer Bulletin has a summary of Heineken’s new ad campaign, starting with a faux news article about a man who drinks Heineken but, due to amnesia, can’t remember why.
Jay also hits it right on the head when he talks about the power of marketing. Sometimes I wonder if Heineken is playing some cruel joke on us clueless Americans. Outside of the U.S., Heineken makes a beer that is in brown bottles and, from a fairly reliable source, is actually quite good. Good luck finding it here, though.
No, I will not be fooled by their clever marketing. Sure, I’ll laugh at their more clever commercials, all while drinking a nice American craft brew.
My Dad always loves a Heineken… but he seems to only drinks them when on a cruise ship because thats when he can get them in the brown bottles.
From what I also hear is if you are luck enough to be somewhere where its actually on tap via keg its quite good.
I had it out of a mini keg can thing on a flight to SE Asia, it was not too bad, but when you are on Korea Air you are generally surprised when everything does not taste like piss.