Saw this over at Realbeer.com. Apparently, the two largest brewers in the world, Anheuser-Busch and InBev (owner of such brands as Bass, Stella Artois, Beck’s and Hoegaarden) have struck a deal that will have A-B as the exclusive importer of several InBev brands.
This puts a huge amount of beer under the control of Anheuser-Busch’s wholesaler network. Now, I don’t have any great love for beer distributors, but they are a vital part of the business. I can’t help but think that one of two things will happen: Either A-B and InBev brands will start taking up more shelf space as A-B distributors make exclusive deals with retailers or, I hope, distributors shut out of this deal will look to other, smaller, brewers to make up the slack and that more interesting craft brews will be available on retailer shelves.
The agreement begins February 1.
Comments
I have been drinking becks dark for 25 years. A-B has, in my local market in se tennessee, still not stocked any local stores. I have been out for two weeks already. I may result to homebrewing again. A-B just doesn’t seem to care!
Ab is the best thing going in the us.If Inbev takes over I will quit drinking it. I hope the share holders stand there ground and tell this stupid country to mind its own buisness. I will definetly work in my hometown to get stores to boycott any Inbrev product. Oh ya , I have tried a couple of your products and it taste like dirt. I just wish I could say it to your face. Mind you own buisness
A comment that speaks for itself.
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