More craft brew in supermarkets
Over at the “Brew” Blog, an industry-focused blog sponsored by the Miller Brewing Company, notes that craft beers increased their shelf space at retailers by 16%, according to ACNielsen. They note that this shouldn’t be surprising since craft beer shipments increased nearly 12% in 2006. They also note that imports also increased their shelf space by 6.5%.
The big question now is how much space crafts and imports will gain as retailers reset their shelves this spring — and what brands will lose out.
‘Round these parts supermarkets don’t sell alcohol. My preferred retailer devotes a majority of their space to craft beers and imports. Oh, sure, there’s some megabrews, but it’s not like they’re taking up half of the space. Of course, the convenience store down the road only has mainstream offerings; I think the most exotic thing they have is Killian’s Irish Red.
How about you? Have you noticed more or less craft brews where you buy beers?
