This blog is about beer and life.
Tastes great! Less filling!
The Miller Lite “Tastes great! Less filling!” campaign was great. Not only were the commercials imaginative and amusing, featuring iconic sports figures and other macho celebrities, but it was a marketing message that worked. You can probably still stop in a crowded bar today, shout “less filling!” and get a chorus of “tastes great” in return. Frankly, I think it’s a large part of what has made light beer so darn successful.
The guys at Deuce of Davenport have collected six of what they think are the best Miller Lite commercials from the 1980s.
This is one of them:
http://www.youtube.com/watch?v=9GXerZ0i1BQ
Visit Deuce to see the others.
About the author
Forty-something, married, with two kids. I generally prefer the English styles - ESB, IPA - but am willing to try just about anything. You can reach me at al@hop-talk.com.
| Print article | This entry was posted by Al on August 6, 2007 at 3:59 PM, and is filed under Beer, Humor, Marketing, Megabreweries. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
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