The Miller Lite “Tastes great! Less filling!” campaign was great. Not only were the commercials imaginative and amusing, featuring iconic sports figures and other macho celebrities, but it was a marketing message that worked. You can probably still stop in a crowded bar today, shout “less filling!” and get a chorus of “tastes great” in return. Frankly, I think it’s a large part of what has made light beer so darn successful.
The guys at Deuce of Davenport have collected six of what they think are the best Miller Lite commercials from the 1980s.
This is one of them: