Sep
04
2007
Age verify on beer sites?
Posted on 12:00, September 4th, 2007 by Guest writer
While Ron and Al take a little break, please enjoy this guest post from BrewDad based in Coon Rapids, Minnesota.
Why do American brewers verify the age of the viewer on its websites? Is it legally necessary or does it simply serve as a good hearted attempt at covering the collective fermenters of the brewers?
When I visit a brewers site I always enter 01/01/75, old enough to know better, young enough not to care. Besides, there is absolutely no way that the site can possibly actually verify my age. And what about visitors from other countries? Would it not be insulting to be surfing from your home where you can legally consume, but be restricted from an out of country brewer?
I think its just plain silly, and an easy, annoying hoop to jump through before reaching the information about the brewery that I’m looking for. I like to link directly to the beer style that I review hoping that readers can get that information without having to enter useless numbers. I don’t see requests for an age on television ads, and would prefer not to have them on the website.
Think I’m off my rocker? Let me know.
Cheers,
BrewDad
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Comments
It’s not just American brewers, and I think it’s a fig leaf like the microfiche-sized “Please enjoy our delicious, cooling, soothing, sexy beverage mmmMMMmmm responsibly”.
That’s too funny. I, as well, use a fictitious date. It has no meaning to me whatsoever, but is easy to remember and understates my actually age. Why I don’t use my own, I have no clue. Probably something to do with some of the anti-establishment, non-conformist in me !!
Yes it’s a stupid hoop to jump through that serves absolutely no purpose. Especially when these same companies are blasting ads over the TV and radio airwaves, not to mention the print ads constantly. But all told, it’s a minor inconvenience. If it gets the neo-prohibitionists like MADD off their backs, so be it.
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