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9th November 2007

Guinness - Good things come to those who wait

posted in Beer, Marketing | written by Al |

I don’t know about you, but I have a thing for Rube Goldberg devices. Maybe it’s all the dominoes I toppled in my youth. Or perhaps it was all of the Coyote and Roadrunner cartoons.

The Telegraph has an article today about the making of Guinness’ latest television advertisement. I don’t know if/when we’ll see it in the States, but it’s supposed to air for the first time tonight in the U.K.

From the moment Guinness used a Toucan to promote its dark stout, the brewery’s adverts have always been iconic.

Its latest and most expensive one, which will be shown tonight for the first time, is no exception.

Shot in an Argentinian mountainside village, it features a game of dominoes which escalates to include suitcases, tyres, oil drums, fridges, wardrobes and cars.

http://link.brightcove.com/services/link/bcpid1137942530/bclid1155254697/bctid1297325635

(via Boing Boing)

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This entry was posted on Friday, November 9th, 2007 at 3:44 pm and is filed under Beer, Marketing. Tagged: , . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

There are currently 3 responses to “Guinness - Good things come to those who wait”

Why not let us know what you think by adding your own comment! Your opinion is as valid as anyone elses, so come on... let us know what you think.

  1. 1 On November 10th, 2007, Stonch said:

    One of the main reasons why smaller, independent breweries have such a difficult time is because the masses are swayed by expensive marketing guff like this. I don’t think that’s a cause for celebration, and I don’t think this advert deserves free promotion (I’m assuming you weren’t paid for this, if you were please accept my apologies).

  2. 2 On November 10th, 2007, Al said:

    “The rich get richer.”

    Paid? No. (As if I’m even a blip on Diageo’s radar.) Just something I came across in my travels through cyberspace.

    I enjoy many of the Bud/Miller/Coors commercials too, but it doesn’t mean I buy their products.

    I think Guinness is a good “stepping stone” beer. I think if you can get your average swill drinker to appreciate Guinness, you can probably get them to move on to better and more interesting choices.

  3. 3 On November 11th, 2007, Stonch said:

    Guinness destroyed beer in Ireland.

    Your reference to Bud, Miller and Coors suggests you’re only looking at this from the perspective of one country. That’s a frequently made mistake, in my opinion.

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