I don’t often pick up magazines at the newsstand, but how could I pass up on this brand new magazine simply named, Beer. The cover was actually a turn off because it looked as though it was aimed at your stereotypical American megabrew beer drinker with the photo of a blond trying to open a bottle with her teeth and article captions of “7 Ways to Open a Beer”, “Great American Beer Challenge” and “Toilet Paper Wipeout”

However, upon closer examination, I noticed that the bottle she was holding was a Pyramid Hefe Weizen and that got me to look inside. I read Derek Buono’s, the executive editor, introductory comments and he was saying a lot of the things Al and I have talked about on Hop Talk which we sum up in our slogan,

while life is not all about beer, beer is all about life.

So far, I have learned that www.bud.tv is a website for all of Bud Light’s great commercials and that Stone Brewing is doing what they can to keep the planet green converting some of their delivery fleet to bio-diesel power. I have only had a chance to glance through the magazine so far, but if I find it worthy of blogging about further, for good or for worse, you can count on read it here.  (Though, I may skip the toilet paper article.)