I spotted this article on TheStreet.com’s “Small Cap Spotlight”.

Small-Cap Spotlight: At Lagerheads Over Boston Beer

It profiles the Boston Beer Company and its investment possibilities. It is, after all, one of the very few craft brewers to be publicly traded.

The article concludes:

Meanwhile, the Sam Adams brand is consistently portrayed as a “step up” for drinkers of traditional American lagers like Budweiser, Coors and Miller, along with the “light” version that accompanies each. Not only the brand, but the product itself is clearly differentiable from the other three beers.

Put a pint of each on the table and everyone can pick out the Sam Adams just by sight. And I’d venture that there are a lot of people (especially those who don’t claim loyalty to a particular brand) out there who would have a hard time differentiating between Bud, Coors and Miller by taste. Despite its ability to stand out among lagers, Sam Adams remains a truer substitute than a product like Guinness.

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