It’s always nice to see mainstream media covering beer in a positive way. Newsweek has up on their website a piece on lobbying efforts by craft brewers and an interview with Charlie Papazian in his role as President of the U.S. Brewers Association.
A Brewing Debate: Craft beer’s growing clout on Capitol Hill
But most people buy based on price, especially younger people who can’t afford the same appreciation for quality.
Look, these are different times now. People talk about beer now like they never knew about beer before. Over the past few years younger beer drinkers have embraced the idea that they’re willing to shell out a few more bucks for a six-pack of beer that they really enjoy and something they can really relate to, whereas that was a stretch four or five years ago. Now there are more people in their 20s—of drinking age—who are stretching their dollar just in order to experience craft beer and craft brewing.