Nation’s Most Popular IPA Continues to Lure Fans to the Hop Side

WOODINVILLE, Wash. – June 26, 2008 – Redhook Ale Brewery today announced new packaging for its Long Hammer IPA, the nation’s number-one selling India Pale Ale. With a smooth, clean finish, Long Hammer IPA embraces the traditional strong hop profile, while remaining approachable and easy to drink.

“With our rich history in the Pacific Northwest and a long-standing commitment to consistently high quality craft brews, our fans have come to expect a lot from Redhook,” said Doug MacNair, brew master for Redhook Ale Brewery. “We’ve worked hard to perfect the art of crafting an ideal IPA every beer drinker can appreciate. We’ve mastered the technique of dry-hopping Long Hammer with Cascade hops at the end of our brewing process to impart a wonderful aroma without creating an overpowering taste.”

Long Hammer’s approachability is reflected in the new packaging, scheduled to hit store shelves in late July and early August. The new look is bright, bold and clean and will continue to focus on the iconic hammer emblem. Redhook Long Hammer IPA is available in 22 oz. bottles in select states, as well as in 12 oz. bottles and on draft nationwide.

In addition to Long Hammer IPA, packaging for the other Redhook craft beer varieties will be redesigned as well, appearing on shelves late summer.

About Redhook Ale Brewery, Inc.
A leading independent brewer, Redhook Ale Brewery has been at the forefront of the domestic craft brewing segment since the company’s formation in 1981. Redhook brews eight styles of craft beer, including: Long Hammer IPA (the number one IPA in the country), Redhook ESB, Redhook Blonde Ale, Blackhook Porter, and seasonal offerings Copperhook Spring Ale, Sunrye Summer Ale, Late Harvest Autumn Ale and Winterhook Winter Ale. All beer is brewed exclusively in its company-owned breweries – one in the Seattle suburb of Woodinville, Wash., and the other in Portsmouth, N.H. Redhook’s specialty beers are available in both draft and bottles and are distributed nationally through a network of wholesale distributors. For more information, visit www.redhook.com.

Related posts

• Widhook? (1)
• Now this is a March I could get mad about (0)
• Green Flash (5)
• Call to Action: Help find Bargain Craft Beer (7)