Beer: doing well in a bad economy

National Public RadioI am a big fan of National Public Radio and love when beer appears in places I didn’t expect. Today on All Things Considered was a piece by John Burnett about the fortunes of brewers from the very small to the absolutely enormous. Specifically, that while beer isn’t recession-proof, it certainly is recession-resistant.

Brewery Business Hopping Despite Tanking Economy

“The American public is the biggest beer market in the world,” says Juan Manuel Prado, health and safety manager at the new [Grupo Modelo] brewery. “Drinking beer is part of your culture. Other products might be affected by the economy, but everything revolves around beer. When you’re sad, you have a beer; when you’re content, you have a beer.”

Worth a listen.

This entry was posted in Beer, News and tagged , by Al. Bookmark the permalink.

About Al

Forty-something, married, with two kids. I generally prefer the English styles - ESB, IPA - but am willing to try just about anything. You can reach me at al@hop-talk.com.

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