I am a big fan of National Public Radio and love when beer appears in places I didn’t expect. Today on All Things Considered was a piece by John Burnett about the fortunes of brewers from the very small to the absolutely enormous. Specifically, that while beer isn’t recession-proof, it certainly is recession-resistant.
Brewery Business Hopping Despite Tanking Economy
“The American public is the biggest beer market in the world,” says Juan Manuel Prado, health and safety manager at the new [Grupo Modelo] brewery. “Drinking beer is part of your culture. Other products might be affected by the economy, but everything revolves around beer. When you’re sad, you have a beer; when you’re content, you have a beer.”
Worth a listen.