I generally don’t associate beer with belligerence, so this movie trailer caused a little cognitive dissonance for me.

This is the trailer for a new documentary coming out in April. From the Beer Wars website:

In America, size matters. The bigger you are, the more power you have, especially in the business world.

Director Anat Baron takes you on a no holds barred exploration of the U.S. beer industry that ultimately reveals the truth behind the label of your favorite beer. Told from an insider’s perspective, the film goes behind the scenes of the daily battles and all out wars that dominate one of America’s favorite industries.

Beer Wars begins as the corporate behemoths are being challenged by small, independent brewers who are shunning the status quo and creating innovative new beers. The story is told through 2 of these entrepreneurs – Sam and Rhonda – battling the might and tactics of Corporate America. We witness their struggle to achieve their American Dream in an industry dominated by powerful corporations unwilling to cede an inch.

This contemporary David and Goliath story is ultimately about keeping your integrity (and your family’s home) in the face of temptation. Beer Wars is a revealing and entertaining journey that provides unexpected and surprising turns and promises to change the world’s opinion on those infamous 99 bottles of beer on the wall.

Screenings are occurring nationwide on April 16 and will be hosted by Ben Stein. (Unfortunately, the Fathom website for getting tickets appears to have some sort of malware on it, so I got out of there after Avast’s warning alarm. Use with caution.)

This looks very interesting. Americans love rooting for the underdog.

(via The Barley Blog)