I first encountered this beer at a Super Bowl party. It’s been around since 1998, but only started getting distributed in this area fairly recently. From what I’ve read about it, it’s designed to compete with Coors’ Blue Moon Belgian White.
It’s a very pale straw color and predictably hazy. The aroma is so slight as to be almost non-existent, but I do detect just a wee bit of that wheat spiciness. It’s very light on the tongue with a clean finish. Fans of copious hops or high gravity beers will be disappointed, but it’s refreshing and one or three of these on a hot day will certainly hit the spot.

while i certianly appreciate the craft of it, hefeweizen is one style i just can’t get into personally.
I never liked hefeweizens either, but i dont mind UFO. Nice beer
Actually, Harpoon is launching a new beer called White UFO, which is most likely designed to compete with Blue Moon. The original UFO has been around a while, (possibly before Blue Moon came out?)
UFO Hefeweizen has actually been around longer that Blue Moon.
Well, I’m obviously misinformed. Thanks Chris and Andy for the info.