NPR on shift in beer sales

As you probably know, I’m an NPR junkie. (Infer from that what you like.) Although this certainly shouldn’t be news to any of you, sales of the domestic industrial light lagers is down yet again, but craft beer sales are still up in spite of the economy, and NPR has a story about it.

NPR: Changing Tastes Drive Shift In Beer Sales

Here’s an excerpt:

But Harry Balzer of the NPD Group market research firm suggests [new packaging] may not be enough to boost sales over time. “The only benefit you provide me is novelty,” Balzer says of new packaging. “And the problem with novelty — in the end — is that once I try it, it’s no longer new. It’s old.”

And another:

Craft beers are just a tiny piece of the overall beer market, but at a time when overall consumption has fallen, craft beer sales have risen. Sales were up about 7 percent last year — and appear to be doing as well or better this year.

Amazing Finish (cont.)

The stage was set for this U.S.A. soccer game in the 2010 World Cup and the drama couldn’t have been more intense. The United States, after coming out with draws from both England and Slovenia, and having a winning goal mistakenly overruled that would have put them through, they needed to win this game against Algeria to move on to the knockout round. If the U.S. came out with a loss, or tie, it would have been a devastating.

Taking the day off from work to go the pub at 9:00AM to watch this event was just one of the factors that made the beer at Wolf’s 111 taste that much better. I think everyone needs to have an Arrogant Bastard Ale at ten in the morning at some point (assuming you are worthy, which you are not). I purposely selected only American beers, I also had a Lake Placid UBU Ale. The beer selection at Wolf’s 111 was excellent and the service matched. Aubrey was not only a great bar maid, but also a great fan in her Landon Donovan jersey. It is a complete 180 from when this place was the Old Chicago.

I’ve played soccer all my life and it is just one of those things that is in your blood. While some don’t get it, there are many of us who do. (I don’t get baseball, but I understand there are people who do.)

The U.S.A. and Algeria played for 90 minutes, with lots of shots (and even another U.S. goal that was incorrectly overruled) without any goals. The excitement in the bar would intensify at every opportunity, noise levels rising to a roar, and fading away on each missed attempt. It was like a rollercoaster with ascents and drops that grew higher each time and came more frequently. The atmosphere couldn’t be more intense, there was only 4 minutes left of stoppage time for the U.S. to make it it happen.

And it finally did happen. Donovan scores in the 91st minute. The roar grew and didn’t fade. Everyone was high-fiving with dozens of complete strangers. Not only was it a win to move on to the next round, the U.S. ended up winning their group overall.United States' Landon Donovan, front left, celebrates after scoring a goal with fellow team members United States' Clint Dempsey, back left, and United States' Edson Buddle, front right, during the World Cup group C soccer match between the United States and Algeria at the Loftus Versfeld Stadium in Pretoria, South Africa, Wednesday, June 23, 2010.

The fans at Wolf’s 111 were great and Wolf’s had a great setup on the big screen with couches and tables for the fans. I usually only think of the small English towns where residents go down to the local pub to cheer on their home town football team, but right here, and everywhere across the U.S. this scene played out where US soccer fans found a place to watch their home team and support them, do or die.

Watch the speed game on ESPN to get up to speed if you missed it. The U.S. will play Ghana in the on Saturday, June 26 at 2:30 PM EST.

Looking for a job sucks

Please pardon the dust. Hop Talk has been a bit neglected lately because I’m spending a lot of my time looking for gainful employment.

I’ll spare you the details of my pending unemployment. If you happen to have knowledge of an opportunity for a ColdFusion developer in the Washington, DC area, please drop me a line.

Things should get back on track soon. Once that’s all straightened out I’ll be having the Best. Beer. Ever.

In the meantime, please enjoy this video:

http://www.youtube.com/watch?v=ATBl4qH9I54

New beer in DC

Washington, D.C. is a pretty good beer town. There’s a bunch of brewpubs in town, a slew more brewpubs and craft breweries in the surrounding ‘burbs, and awesome beer bars like The Brickskeller, ChurchKey, The Black Squirrel and others.

Apparently, though, there hasn’t been a brewery kegging or bottling in the District since the 50s.

That’s about to change, though. According to the “All We Can Eat” blog of the Washington Post, a bunch of honest-to-goodness breweries are looking to open within the next couple of years in the District and surrounding suburbs.

DC’s Impending Beer Boom

The Black Squirrel Brewing Co., an offshoot of the similarly named Adams Morgan bar, is “probably a two-year project,” admits Hollie Stephenson, the Black Squirrel’s bar manager and brewer-to-be. Stephenson spent last October studying at the Brewlab beer school in Sunderland, England. She’ll practice on a half-barrel Sabco Brew-Magic system in a warehouse in DC’s Brookland neighborhood, brewing Americanized versions of such classic English styles as pale, IPA, porter and stout.

I guess we haven’t yet reached a saturation point for breweries. I’m quite happy with all of the choices I have available to me that are within a 100-mile radius, but that doesn’t mean I wouldn’t be happy with a few more.

(via Knut)

The Hobbit Stein Collection

Have I mentioned that I’m a fan of J.R.R. Tolkien? You remember The Hobbit, right? And Smaug the Magnificent?

Taverncraft proudly announces The Hobbit Stein Collection, an extraordinary series of new steins based on the beloved fantasy masterpiece by J.R.R. Tolkien. Each iconic moment is brought to life with panoramic, bas-relief sculpting and are hand-crafted in the old-world style with fine-grain stoneware by the world-renowned stein artisans. An absolute must-have for fans of both The Hobbit and The Lord of the Rings trilogy, each exquisite stein stands over 10″ tall (25.4cm), weighs a hefty 3 lbs. (1.36kg.), and is topped with a sculpted pewter lid.

That’s the Epic version. The Legendary version also includes gold-plating and is limited to 999 hand signed and numbered copies. Not seen in this photo is Bilbo trying to get out with his life.

Pre-order prices are $99.99 and $149.99 for the Epic and Legendary versions respectively, valid until June 30, 2010.

Fathers Day is coming up…

Tavencraft: The Hobbit Stein Collection

(via Geeks Are Sexy (via Nerd Approved))

Yuengling Bock Beer

I had in-laws visiting for the Memorial Day weekend last week. We took them around to see the sights, including a trip to Washington, D.C.

They brought me beer.

Better yet, they brought me beer I’d never seen before.

Yuengling brewed their Bock last year to celebrate their 180th anniversary and it was only available in kegs. They hadn’t done a Bock in over 40 years. It was so popular that they brought it back this year, and now in bottles.

The label art is even based on the original artwork from 1941. I love the retro look.

Medium golden brown, clear, with a thick head the color of linen. The aroma is light, but becomes more prevalent as it warms. Malty. A touch of vanilla perhaps? Mouthfeel is fairly thick, though perhaps not as much as I expected. Malty with a little nuttiness. This is pretty good.

D.G. Yuengling & Sons


Some other impressions from around the beer-o-sphere: