The Chosen One has arrived.
After 16 years as one of contract brewing’s loudest cheerleaders,Shmaltz Brewing company, handcrafters of HE’BREW – The Chosen Beer® and Coney Island Craft Lagers®, is breaking with tradition and opening its own New York State production brewery. Located in Clifton Park, NY, 10 minutes north of Albany’s capital district, Shmaltz’s new home boasts a 50-barrel brewhouse with 20,000 barrels of annual capacity. With a $3.25 million dollar budget and countless hours of planning and preparation, what began as an improbable fantasy only one year ago, has blossomed into a nearly 20,000 square foot brewing reality.

Robert Baratheon ass sweat, and caramel—is the first of four to come that will “directly tie into themes, characters, and nuances” established in the show’s universe. Someday soon you’ll be declaring, “Man, I drank a ton of Varys’ Inscrutable Power Plays Porter and got totally shitfaced on nuance last night.”










