It’s an effect most of us have encountered at one time or another. The hour is late, someone new is looking mighty attractive to you, and then when you sober up you wonder “what the hell was I thinking?”

We call them “ten to two” girls (or guys). You know, they start looking really good at about ten minutes to 2 AM.

Can this phenomenon be expressed in a mathematical formula? Apparently so.

Researchers at Manchester University say while beauty is in the eye of the beer-holder, the amount of alcohol consumed is not the only factor.

Additional factors include the level of light in the pub or club, the drinker’s own eyesight and the room’s smokiness.

The distance between two people is also a factor.

• An = number of units of alcohol consumed
• S = smokiness of the room (graded from 0-10, where 0 clear air; 10 extremely smoky)
• L = luminance of ‘person of interest’ (candelas per square meter; typically 1 pitch black; 150 as seen in normal room lighting)
• Vo = Snellen visual acuity (6/6 normal; 6/12 just meets driving standard)
• d = distance from ‘person of interest’ (meters; 0.5 to 3 meters)

BBC News: ‘Beer goggles’ effect explained

(via Mental Floss)

Speaking of beer goggles, this music video illustrates the phenomenon rather well. NSFW.

http://www.youtube.com/watch?v=n4BA6F5SfTM

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Tuborg aren’t the only ones who are playing on the old joke about beer goggles. Here’s an ad from Tröegs, a craft brewer in Harrisburg, Pennsylvania and one of my favorite brewers, for their Troegenator Double Bock, which weighs in at 8.2% ABV.

http://www.ifilm.com/video/2674442

You can also read my review of the beer itself.

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Okay, that’s not true. And, certainly, we here at Hop Talk would never advocate drinking to excess. Still, we have experienced the phenomenon of the “ten to two” girl*. Fortunately, neither one of us married one of them. Enjoy this offering from Tuborg.

http://www.youtube.com/watch?v=O2KZWvdwyOg

* You know the ones. They’re the girls that start looking really good at around ten minutes to 2:00 AM.

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How’s this for a novelty gift for this holiday season? Custom made beer goggles made from a bottle of your favorite beer.

Yeah, okay, wearing fragile glass around your eyes probably isn’t the smartest thing to do. I suppose it’s debatable which type of “goggles” is more dangerous.

Urban Spectacles also makes customized eyewear out of wood and even vinyl records.

(via Boing Boing)

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