Howe Sound Brewery in British Columbia, Canada, has launched ‘Bailout Bitter’ in “honour of the government bailouts of the financial sector”.

Winnipeg Free Press: Howe Sound Brewery toasts tough times by launching ‘Bailout Bitter’ beer

Calling it “bitter ale for bitter times,” the brewery said the new beer will cost less than its other brands.

For instance, a pint of Bailout Bitter will sell for $5.50, or about $1 less per glass, at the company’s restaurant and brew pub, located in Squamish, B.C., about an hour drive north of Vancouver.
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“We are trying to inject a little bit of humour into this dire economic situation, while still responding in a serious way to these tough times,” the brewery’s co-owner Leslie Fenn said of the new brand.