Beer news sampler

A sixer of news items on beer that we spotted recently.

BBC News: Anheuser-Busch InBev to cut 800 European jobs
That’s about 10% of their European workforce and is ” a response to falling beer sales”. Well, if they made any products I’d want to drink…

Idaho Statesman: It’s been a good decade for craft beer
Patrick Orr talks about some of the gains and newsworthy items in craft beer during the aughts.

Heineken to buy FEMSA beer operations for $5.5 billion
Fomento Económico Mexicano, S.A. de C.V. is the Mexican brewer of Sol, Tecate, and Dos Equis. This deal gives the Dutch giant a larger foothold in the Americas. I don’t expect much innovation here. In fact, I just expect the same old fairly bland mass-produced beer, just produced by fewer companies.

Counterfeit beer in China
Apparently, “fancy” beers like Corona and Budweiser are being substituted with cheaper lagers. Fleeced customers apparently don’t notice.

UK beer drinkers should expect beer prices to go up
Brewing giants InBev and Diageo both cite sluggish economy as the need for the increase.

Mid 18th-Century beer mug may auction for upwards of $100K
“A 268-year-old beer mug that was spirited to Canada during the American Revolution by an iconic Loyalist refugee — Rev. John Stuart, the future founder of the Anglican Church in Upper Canada — hits the auction block this month in the U.S. and is expected to sell for close to $100,000 because of its remarkable provenance.”

Minimum price for a beer goes up in Ontario

Canada’s most-populous province has raised the minimum price of case of bottles from CDN$24.00 to CDN$26.50.

Well, in this economy I suppose that shouldn’t be any sort of a surprise. Except, apparently, it’s not economical, but rather smacks of the new Temperance movement.

Toronto Star: Ontario raises minimum price for beer

That 6.7 per cent increase in the floor price of a case, bottle deposit excluded, has nothing to do with supply-and-demand, production costs, overhead or distribution expenses.

Instead, the Liquor Control Board of Ontario sets minimum prices as part of its “social responsibility” mandate established in 1993. Translation: If alcohol is too cheap, you may abuse it.

But documents obtained under Ontario’s freedom-of-information law show that the Ministry of Finance, not the LCBO, pressed for higher beer prices – raising questions about the arm’s-length relationship between the two bodies.

“The Ministry of Finance recommends an increase to the minimum retail price for beer effective November 24, 2008,” says a memo distributed to board members for their Oct. 15 meeting in Toronto.

With only 30 minutes to approve a dozen legal issues, including the minimum price increase, the matter appears to have received limited debate.

“After due deliberation and consideration of the materials and recommendations as set out in them, a motion was made, seconded and carried,” say the meeting minutes.

The written materials distributed to board members provide no explanation of why the new minimum was required, how it fit with the social responsibility mandate, how the increase was calculated and why it was required by Nov. 24.

Instead, the documents merely set out the mechanics of the change, which also affects coolers and low-alcohol spirits, and cite the recommendation of the Ministry of Finance. The last time the minimum price for regular-strength beer was adjusted was October 2005.

‘Bailout Bitter’ launched

Howe Sound Brewery in British Columbia, Canada, has launched ‘Bailout Bitter’ in “honour of the government bailouts of the financial sector”.

Winnipeg Free Press: Howe Sound Brewery toasts tough times by launching ‘Bailout Bitter’ beer

Calling it “bitter ale for bitter times,” the brewery said the new beer will cost less than its other brands.

For instance, a pint of Bailout Bitter will sell for $5.50, or about $1 less per glass, at the company’s restaurant and brew pub, located in Squamish, B.C., about an hour drive north of Vancouver.

“We are trying to inject a little bit of humour into this dire economic situation, while still responding in a serious way to these tough times,” the brewery’s co-owner Leslie Fenn said of the new brand.

Going green in the Great White North

I saw a recent item in Popular Mechanics pointing out that the large number of “beer fridges” in Canada are wasting an awful lot of energy.

Global Warming, Eh? Canada’s Beer Fridges Eat Energy, Study Says

With their average daily temperatures well below zero during the winter, it’s a wonder why Canadians even need electrical coolers for beer. Regardless, these aging iceboxes, a staple for one in three Canadian households, can consume up to five times as much energy as a modern-day refrigerator.

You can read the rest here

Bob and Doug McKenzie

“One in three”?! Wow! Now I have a beer fridge, and I suspect a large proportion of you do as well, but there’s no way the ratio even approaches that number in the States.

Still, the savings in electricity bills could buy a lot more beer…

Molson Canadian – New at the office

So, the message of this commercial is that all of the Canadian stereotypes those of us “south of the border” are familiar with are false?

http://www.youtube.com/watch?v=YuIHuSddlqw

Except, of course, that they’re rabid hockey fans.

I admit that I rather like Bob & Doug McKenzie. I was a pretty big fan of SCTV, even though a good bunch of it went over my head at that age. And, of course, my favorite band is Rush, perhaps Canada’s most famous export. Next to Molson, anyway.