I’m not sure what their angle is for this ad, but it was pretty cool to watch.
written by Ron | posted in Beer, Marketing | tagged commercial, guinness, video | 0 Comments
Instead of offering you yet another childishly amusing beer commercial, we present one with a little class. From Victoria Bitter.
http://youtube.com/watch?v=D21EHpWVKXQ
(via Musings Over a Pint)
written by Al | posted in Beer, Humor, Marketing | tagged bottles, commercial, orchestra, victoria bitter, video | 0 Comments
written by Al | posted in Beer, Humor, Marketing | tagged commercial, pure blonde, video | 1 Comment
written by Al | posted in Beer, Humor, Marketing | tagged commercial, raining beer, toohey's, video | 0 Comments
The Miller Lite “Tastes great! Less filling!” campaign was great. Not only were the commercials imaginative and amusing, featuring iconic sports figures and other macho celebrities, but it was a marketing message that worked. You can probably still stop in a crowded bar today, shout “less filling!” and get a chorus of “tastes great” in return. Frankly, I think it’s a large part of what has made light beer so darn successful.
The guys at Deuce of Davenport have collected six of what they think are the best Miller Lite commercials from the 1980s.
This is one of them:
http://www.youtube.com/watch?v=9GXerZ0i1BQ
Visit Deuce to see the others.
written by Al | posted in Beer, Humor, Marketing, Megabreweries | tagged commercial, less filling, miller, miller lite, tastes great, video | 0 Comments
So, the message of this commercial is that all of the Canadian stereotypes those of us “south of the border” are familiar with are false?
http://www.youtube.com/watch?v=YuIHuSddlqw
Except, of course, that they’re rabid hockey fans.
I admit that I rather like Bob & Doug McKenzie. I was a pretty big fan of SCTV, even though a good bunch of it went over my head at that age. And, of course, my favorite band is Rush, perhaps Canada’s most famous export. Next to Molson, anyway.
written by Al | posted in Beer, Humor, Marketing | tagged canada, commercial, hockey fans, molson, video | 2 Comments
I am an unabashed NFL fan. It is, really, the only sport I follow. Sure, I can watch and appreciate baseball, basketball, auto racing. Heck, even bass fishing. But only the NFL keeps my attention for the entire season and beyond.
Today, of course, is Super Bowl XLI in Miami, between the Chicago Bears and Indianapolis Colts. Pre-game festivities begin, well, actually, they’ve already begun.
The Super Bowl is big. It is a de facto holiday in this country. For all you non-football fans who won’t be drawn in to watch the game anyway, today is a great day to do your shopping, go to a movie, or just be out and about. (After kickoff, anyway.)
Of course, it’s also the biggest commercial opportunity of the year. Thirty-second spots are going for around two-and-a-half million dollars this year. It’s a toss-up as to which industry will be spending more: American megabrewers or automobile manufacturers. (My goodness, it seemed like every commercial break last year featured the same Cadillac commercial.)
At least the beer ads will probably be clever.
Oh, sure, there will be a few mavericks. GoDaddy.com has another slot this year. And there will be other tech companies with commercials. And Pepsi usually makes a good showing. And many of them will be funny. It’s no wonder that many, many people watch the Super Bowl for the commercials.
Personally, I will be watching the game. I’ve been quietly rooting for Peyton Manning and the Colts for some time now (when it didn’t conflict with rooting for the Giants) and will continue to do so. I’m hoping for a well-played, exciting game. I will, also, be watching for the beer commercials. I am looking forward to seeing how Anheuser Busch, SABMiller, and MolsenCoors will tickle my funny bone.
All while enjoying a locally craft brewed beer.
written by Al | posted in Atmosphere, Beer, Marketing, Megabreweries | tagged commercial, nfl, super bowl | 3 Comments
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