Pete Coors, great grandson of founder Adolph Coors and vice chairman of Molson Coors Brewing Company, pleaded guilty last Friday to driving while impaired. This is a lesser charge than driving under the influence, with which he was originally charged.

Good old Pete was sentenced to 24 hours of community service, had his fine suspended, and needs to participate on a panel sponsored by Mothers Against Drunk Driving and go through alcohol education courses. He also has to pay about $500 in court costs. (I think he can afford it.)

There might be a little celebrity favoritism going on here. Would an average Joe gotten the charge reduced? Still, I suppose with all his money he might have gotten it swept under the rug. Expect a slew of new Coors-branded PSAs this football season.

On that note, your hosts at Hop Talk want to remind you that as much as we, and you, love beer, it is still an alcoholic beverage. Don’t drink and drive.

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