Beer-a-Day #354 

Once in every generation a brand comes along that simply defies convention. This generation’s brand is Ed Hardy. With a cult of customers that is the envy of any brand, a fanatical celebrity following, and a worldwide marketing machine that spans more than 40 countries.

From the golden touch of Christian Audigier and the masterful brush stroke of Don Ed Hardy, The Godfather of the modern tattoo.

The time has come for Ed Hardy Beer. No Rules, No Expectations, No Limitations.

Apparently I’ve been living under a rock, because until I saw this beer at my favorite retailer I’d never heard of the guy. My wife tells me that anyone between the ages of ten and twenty-nine will buy just about anything with Ed Hardy’s name on it. From a beer perspective I don’t get it. I’ve certainly seen more interesting and/or artistic labels.

Pale straw with a white head. Slightly fruity aroma with a bit of sulfur. I’d call it fizzy and tasteless, but it’s fairly flat.

If you like Ed Hardy merchandise, well, this is something you could add to your collection. If you like beer, don’t bother.

Ed Hardy Beverages