Guinness – Good things come to those who wait

I don’t know about you, but I have a thing for Rube Goldberg devices. Maybe it’s all the dominoes I toppled in my youth. Or perhaps it was all of the Coyote and Roadrunner cartoons.

The Telegraph has an article today about the making of Guinness’ latest television advertisement. I don’t know if/when we’ll see it in the States, but it’s supposed to air for the first time tonight in the U.K.

From the moment Guinness used a Toucan to promote its dark stout, the brewery’s adverts have always been iconic.

Its latest and most expensive one, which will be shown tonight for the first time, is no exception.

Shot in an Argentinian mountainside village, it features a game of dominoes which escalates to include suitcases, tyres, oil drums, fridges, wardrobes and cars.

http://link.brightcove.com/services/link/bcpid1137942530/bclid1155254697/bctid1297325635

(via Boing Boing)

Guinness is good for you after all

My Goodness My GuinnessI think I’m going to give up on trying to keep track of what I should and shouldn’t be drinking. It seems like every time I turn around, something everyone thought was bad for you is now good, and vice versa.

The latest case in point: Guinness. According to scientists in Wisconsin (how appropriate), 24 ounces of the stuff with a meal may work as well as aspirin at preventing blood clots that can lead to heart attacks. Lager doesn’t have the same affect.

BBC News: Guinness good for you – official

The Wisconsin team tested the health-giving properties of stout against lager by giving it to dogs who had narrowed arteries similar to those in heart disease.

They found that those given the Guinness had reduced clotting activity in their blood, but not those given lager.

(Lucky dogs.)

Guinness had to drop their advertising touting the health effects of the stout years ago, and Diageo, the beverage conglomerate that owns the brand, has no plans to bring it back. Not that they could; there is currently legislation is being drafted in the EU to outlaw any health claims for alcohol in advertising in Europe.

(via Boak and Bailey)

Choosing a St. Patty’s Day Beer – A discussion

st-patricks-barmaid.gifIt is never too early to plan for your St. Patrick’s Day party so I thought I would start a discussion with Al and our readers about what types of beer selection you think are best to have on hand to please the crowd on March 17th.

All good hosts would want to be able to please a wide variety of drinkers. Some guests may not even *gasp* drink beer! If it were my party, I would try to meet three basic factions: 1) the occasional beer drinker, 2) the serious, megabrew junkie, and 3) the serious, real beer, drinker. (I fall into this last category.) I would love to suggest all sorts of beers, but some are just so hard to find, I will try to stick with varieties that most people can get.

The occasional beer drinker I’m defining as is the kind of person who might prefer wine over beer; or, one who doesn’t drink beer often but likes quality and interesting beer when they do drink. For this person, you might seek out something like Southampton’s Irish Red or Sam Adams Cream Stout.

Do I have to define the megabrew junkie? This is a crowd I would suggest Killian’s Irish Red for. Killian’s is made by a megabrewery (Coors) and is a weak attempt at a craft beer, but it might be different enough for your megabrewery junkie to feel a little more in with the real beer drinkers. (and a little more Irish)

I think Guinness is a must, whether that is all you drink, if you have just one, or if you plan to make some black and tans. Guinness is true to the Irish Dry Stout style, it is sure to please the true Irishman, and it makes for a darn good breakfast the next morning as well.

For that real die-hard craft beer snob (kind of like me) I suggest seeking out something different and don’t be afraid to draw outside the lines, especially if the Irish part of St. Patrick’s Day is not as important as the social beer drinking aspect. For these few people, seek out a couple big bottles of Smuttynose Scotch Style Ale or Middle Ages Brewing Blackheart Stout. Or, because I’m familiar with the products, a growler of 120 Shilling Ale (Lake Placid Brewery) for those in upstate New York, or Willy’s Wee Heavy (Long Valley Pub and Brewery) for those in New Jersey.

Maybe none of this matters to you in making your beer selections for St. Patrick’s Day; if not, tell us!

How to Pour a Black & Tan

Updated: How to Pour a Black and Tan – Take 2

My previous article told you all about What is a Black and Tan; now you get to see one poured for yourself.

Pouring a black and tan is easy. The basic steps are:

  1. Pour half of a bottle of Bass Pale Ale in pint glass
  2. Gently, fill the glass the rest of the way with Guinness by pouring the stout over the back of a spoon.

The real trick is to get the Guinness in as gently as possible and the spoon helps accomplish this by dispersing the liquid. Traditionally, you use the back of the spoon like the “black and tan spoon” shown below. However, I have found the best means to get the Guinness in there without disturbing anything is to have it trickle lightly down the inside of the glass. Using the front side of the spoon in contact with the glass seems to do the same, if not better.

black-and-tan_spoon.jpg

Brilliant!

I hate marketers. I hate marketers, marketing, and especially sales people. But, I do enjoy funny commercials.

You just have to be as creative as the team that Guinness hired. I love the “little black book” commercial. I went out on YouTube to post it here for you but instead came across this one.

You can see the rest at Guinness.com, including the “little black book.”