Beer-a-Day #202
Everything you’ve always wanted in a beer. And less.
I’ll give the Miller people credit, they’ve made some awfully amusing commercials over the years. The “Tastes Great. Less Filling.” campaign may have been one of the most successful ever.
Super pale with a white head. Unlike the other macros I’ve had the last few days it actually has a little head retention. Not much scent; a little vegetable aroma. Has a bit more flavor than the others I’ve had lately.
The Miller Lite “Tastes great! Less filling!” campaign was great. Not only were the commercials imaginative and amusing, featuring iconic sports figures and other macho celebrities, but it was a marketing message that worked. You can probably still stop in a crowded bar today, shout “less filling!” and get a chorus of “tastes great” in return. Frankly, I think it’s a large part of what has made light beer so darn successful.
The guys at Deuce of Davenport have collected six of what they think are the best Miller Lite commercials from the 1980s.
This is one of them:
http://www.youtube.com/watch?v=9GXerZ0i1BQ
Visit Deuce to see the others.
