Advertising? Art? Bottle caps!

Artists Ellis Gallagher and Pablo Power affixed 3000 bottle caps to a Newcastle Brown Ale billboard, creating an amazing shadow effect that is only visible at night. The billboard is on display in San Diego’s Gas Lamp district through September 31 [sic], 2011. Ad agency Vitro commissioned the billboard.

(via Laughing Squid)


http://youtu.be/rJRiz9aSHFQ

Newcastle Keg & the Geordie Schooner

These new kegs are pretty cool and they are certainly very convenient for a party. We took this on a vacation to the shore and being able to fill up half-way, or all the way, was great. My kids were really attracted to it, too. They kept reminding mom & dad that whenever we wanted more to let them know and they would fill up for us. (is that wrong?)

I have to note that the tap broke on us and made mess. (no, we didn’t blame the kids)

As for the Newcastle Brown, I just don’t love this. They call it the lighter side of dark. I would call it, the weaker side of strong. This beer is insipid, despite its nice brown color. It is a great gateway beer… something that might help bring the masses closer to real craft beer.

My wife commented that the new style pub glasses are completely awesome! They take a lead from the Sam Adams glass and add a nucleation area to the inside with etchings. I admit, they are study and easy to hold; a very good beer glass.

Newcastle Brown Ale

Beer-a-Day #308 Newcastle Brown Ale

It’s the color of weak coffee and clear. I get a little caramel aroma and maybe a little chocolate. Balanced sweetness with no bitterness in the finish. In spite of being imported in a clear bottle this is fresh and delicious (unlike the one I tried for O-fest 2009). This is really good, and I wish I had more than the one.

Newcastle Brown Ale (UK)
Newcastle Brown Ale (US)