As you probably know, I’m an NPR junkie. (Infer from that what you like.) Although this certainly shouldn’t be news to any of you, sales of the domestic industrial light lagers is down yet again, but craft beer sales are still up in spite of the economy, and NPR has a story about it.

NPR: Changing Tastes Drive Shift In Beer Sales

Here’s an excerpt:

But Harry Balzer of the NPD Group market research firm suggests [new packaging] may not be enough to boost sales over time. “The only benefit you provide me is novelty,” Balzer says of new packaging. “And the problem with novelty — in the end — is that once I try it, it’s no longer new. It’s old.”

And another:

Craft beers are just a tiny piece of the overall beer market, but at a time when overall consumption has fallen, craft beer sales have risen. Sales were up about 7 percent last year — and appear to be doing as well or better this year.