Candidate for Oregon Senate Steve Novick has an interesting idea to garner name recognition, seem like a “regular guy”, and help people get past his prosthesis.

He’s commissioned a beer.

The Oregonian: Senate candidate Novick has a beer brewed to recognize his hook hand prosthesis

(AP) Like all politicians, Oregon Senate hopeful Steve Novick wants to be seen as the kind of guy you’d like to have a beer with.

And Novick hopes it’s a “Left Hook Lager,” a beer concocted for the campaign by a Eugene-based brewery and named in honor of the metal prosthesis the candidate sports in lieu of his left hand.

According to an e-mail sent to supporters, Left Hook Lager will be served at events in Eugene and Portland around St. Patrick’s Day. Novick fans and beer enthusiasts can also reserve a bottle or a case, to be picked up and paid for at campaign headquarters on the permitted dates.

I like it.

Anyone know who the brewer actually is?

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