Premiering tonight (July 17) on CNBC is “American Originals: Budweiser“. (check your local listings)
They’re losing marketshare to microbreweries and facing a change in ownership. Join CNBC inside Anheuser-Busch for an unparalleled look at how the King of Beers plans to meet the challenges of an ever changing marketplace and stay on top.
Very timely, I’d say. The information on the CNBC website also has a bunch of other goodies, like some photo slideshows, illustrated history, and related video news segments.
Further, I ran into this interesting blurb from National Geographic about the brewing of beer.
National Geographic: The Perfect Beer