I’ve been playing a bit with Gowalla and Foursquare, a couple of services that let you use your smartphone to “check in” to the places you go and meet up with your friends. They each, to different degrees, make a game of it. Foursquare gives you points and you can become “Mayor” of places you go to frequently. Gowalla give you pins for places you visit, lets you find and collect objects, and more.
Anyway, it didn’t take long after starting with these that it occurred to me that it would be cooler if I could, instead of places, check in with whatever beer I’m drinking. There are apparently such apps in existence. One such is Beer Garden (iPhone only). Another such is Untappd.
The mechanics to Untappd are similar to other check-in services. You have a “Friends” list where your alerts go to and come from. There’s “The Pub” where you can see a stream of the latest activity. As you check in to different beers you earn badges, such as “Winter Wonderland” (have five different Winter Warmers). There’s “trending beers”, both for micro and macro beers as well as “trending places”.
As with other Social apps, you get out of it what you put in. It’s interesting to see what other people are drinking and what the most popular beers are at a given time. Recently added: Recommendations, based on your favorite styles and what your friends are drinking.
Untappd is a web app, so it will work (they claim) on Android, iPhone, Blackberry, and Palm. (It works fine on my Droid.) Of course, this means you need to have a network connection in order to use it. They also offer connections to auto-post your Untappd status to Facebook, Twitter, and Foursquare. In an interesting twist, you can not update your beer status more often than fifteen ten minutes. (Update: They’ve changed the cooldown to ten minutes.)
I have only two one significant complaints, and they’re it’s related to their decision to make the app a web-only app. [See below] They don’t allow you to check into beers if you visit untappd.com with your desktop web browser. I spend a lot of time working at my desk and enjoying a beer while I do so (I write a beer blog, after all); I would prefer to not dig out my device just to “check in” to a beer I’m drinking.
(Greg Avola, one of the co-founders of Untappd, informs me that one can indeed check in to a beer from a desktop browser. Wooty-woot!)
My other complaint is with their “report” functionality. You can report a beer or brewery with incorrect information in order to get it fixed. Unfortunately, you can’t do that with a desktop browser either and, at least on my Droid, the drop-down menu to choose the reason for the report just does not function correctly.
Other than that, I’m having a blast sharing my beer choices in the moment. If you’d like to “friend” me in Untappd my username is al-at-hoptalk although you might be better off searching for “Al E”. If you already follow Hop Talk on Twitter (@hoptalk) or Facebook (facebook.com/hoptalk) you should be able to use the import tools Untappd offers to find me. I’d love to see what you’re drinking.
